Tom Ford in Toronto
Thursday, 7 May 2009
Merely uttering the name ‘Tom Ford’ brings to mind images of a masculine, suave and hypersexual man (or a feminine, sultry and hypersexual woman). Although I most certainly do not fit into that mold, I understand the effects of brand image, perception and association. He has cultivated a following so eager to live up to this image that his clients are willing to impart upwards of $4600 for a suit. Now, he has expanded to eponymous store to Toronto - in Holt Renfrew.
The 775-square-foot space is said to “surround the customer with the complete Tom Ford universe”, with everything from shoes and accessories to suits and sportswear. It even offers ready-to-wear and custom-made clothing. The following are advertisements from his S/S09 collection: