E. Tautz & Sons
Wednesday, 6 May 2009
More great work from Moving Brands. Along the same vein as their work for Norton & Sons, their rebranding efforts for E. Tautz & Sons centres around appropriating a classic, traditional aesthetic to contemporary tastes. And they do it with great flair and panache:
“Edward Tautz founded E. Tautz in 1867 at 249 Oxford Street between Audley Street and Marble Arch in London’s prosperous West End. He was an innovator in both cloth and cut, continuously releasing new products in new and innovative materials including waterproof tweeds and rainproof coverts.” (Wikipedia)
“Tautz catered to Europe’s sporting and military elite during the Grand Epoch and by 1897 had added the Royal Warrants of the King of Italy, The King and Queen of Spain, The Emperor of Austria and the Duc d’Aosta to his letterhead… The firm made its name as a sporting and military tailor but in the 20th century expanded its civilian tailoring business and famously developed the Tautz Lapel, a double breasted lapel with a subtle rounded tip and lower almost horizontal gorge.”