Will Cotton
Saturday, 3 April 2010
It is a vice. I do love sugar. But I used to have other vices too. I think the other vices have just fallen by the wayside, and sugar has stepped up a little bit to take their place. But that’s not actually why I got into it. In the beginning, I was looking at ad icons as a metaphor for pleasure and desire. Something that would be really universal. There’s something about sweets and sugar that makes most people’s eyes light up a little bit, or at least understand that it’s about a kind of desire that has no place in terms of necessity. So it’s just for pleasure, and that’s what I was after. I wanted to make a whole place that’s just about pleasure.
Text excerpted from interview by Ariston Anderson for 99%. Please visit Will Cotton’s website to view more of his work.