Swedish Pavilion for Expo 2010
Sunday, 24 May 2009
The 2010 World Expo will be held in Shanghai between May 1 and October 31, 2010. The event is expected to attract 200 participating countries and organisations and around 70 million visitors. It is sure to be quite an event.
Sweden recently unveiled its design of the pavilion to be built for the Expo. The building is designed by Johnannes Tull of SWECO, consists of four connected traditional urban-style buildings. In lieu of the Expo’s theme of “Better city – Better life”, the pavilion “reflects the harmonious interaction between city life and nature.” (Xinhua) The essential creative concept is “sustainability”, with proper use of materials for energy conservancy and incorporating advanced energy efficiency and recycling programs.
“The Swedish pavilion at Expo 2010 is a temporary building that will contain the Swedish exhibition, VIP areas and other facilities such as offices. The 3,000 square metre building will be constructed on a section approximately the same size, and will be located in the European section alongside the other Nordic countries.” (Expo 2010)
“Nature is close to the heart of every Swede and this makes it a natural starting point for innovation. Nature is a source of inspiration and creativity. What makes a city attractive is the networks which are created between people. An open, inviting and enriched urban room provides a good base for life energy and innovation. The pavilion will reflect the meeting between city and nature and the optimism and strength that can be created where they come together.” (Expo 2010)
“The large public exhibition in the pavilion will reflect Sweden and Swedish capability, and will be visited by thousands of people each day. After they’ve been through the exhibition, visitors will be offered Swedish coffee and can buy typical Swedish presents and souvenirs in the gift shop. The Swedish exhibition should be an “aha” experience; read more about the concept in the exhibition section.” (Expo 2010)