Royal Wood
Sunday, 12 April 2009
Royal Wood is a self-taught musician from Toronto. I first heard of him a few months ago on CBC. His uncanny yet compelling name piqued my curiosity. Is he a tie-dye-garbed, Mary Jane-smoking hippie armed with a banjo? Is he part of that group that mourns the death of trees? His name certainly alludes to that - quite literally in fact…
As it turns out, he is not. He writes melancholic, unabashedly nostalgic songs that explore the emotional foundation of our most cherished of relationships. While I grew to adore his work, I simply was not able to shake my curiosity. I still have yet to find out the answer.
Regardless, I started to think about names and the process of picking the one name that would eventually become your brand. A lot of thought must go into this decision, so it is only fair that I pay as much attention to the name as I do to the music. Then it dawned on me: What if I tried to visualise these names? Perhaps some iconography?
Here is the first of many potential ones I plan to attempt: