Norton & Sons
Sunday, 19 April 2009
Norton & Sons is a Savile Row bespoke tailor established in 1821 by English tailor Walter Charles Norton to make clothes for the young gentlemen of the City of London. Its long list of loyal clients include Winston Churchill, Fred Astaire, Cary Grant amongst other prominent figures. While it is many a designer’s dream to make over such a historically rich and culturally relevant brand, what must the designer do to appropriate the brand to contemporary tastes? I think Moving Brands did an amazing job adapting the label’s old-world appeal to modern aesthetics: